The Black Friday Emma sale is the best we've seen all year. Here's what to shop
This Black Friday weekend, a host of mattress retailers will be slashing their prices, offering premium products for less. However, with so much jargon surrounding the sleep industry, and a limited window in which to shop the sales, trying to figure out where to spend your money can be overwhelming to say the least.
That is where House & Garden comes in, because we have tried, tested, judged, reviewed and read up on all of the leading mattress brands in the UK and are on hand to guide you to the best mattress for you. Throughout our testing, Emma Sleep emerged as one of the frontrunners. They consistently perform for comfort, support, longevity and value for money, and our in-house testers have given their mattresses full marks across the board. This weekend, their Black Friday mattress sale has reduced some of their bestsellers (hello, Emma ‘Hybrid Airgrid’) by up to 30%. With a lower investment needed, there really is no better time to buy a brand new mattress.
What are the best Black Friday Emma deals?
MAY WE SUGGEST: The 16 best Black Friday mattress deals we’ve found for 2025
Is an Emma mattress worth the investment?
Virginia Woolf famously wrote: “One cannot think well, love well, sleep well, if one has not dined well.” The risk of contradicting a literary treasure aside, when it comes to the business of sleep I’d happily indulge in a decent mattress over moules marinière. Satisfying the craving for slumber is rewarded by less stress and gives a boost to keeping illness at bay. That makes the perfect mattress akin to a wholesome diet and regular exercise for living a healthier–and maybe even longer–life. But where to start?
After giving this sleep market disruptor’s top models a full year to show whether they live up to the hype, we compared notes. Here we share the three models, across different price points, that will aid night after night of blissful sleep.
Emma Hybrid Premium Mattress, currently 15% off
| Reviewed by: | Ruth Sleightholme, Style Director |
|---|---|
| Firmness: | Medium firm |
| Type of mattress: | Hybrid (4 foam layers + 1 layer of extra tall springs) |
| Sizes available: | Single, small double, double, king, super king, EU double, EU queen |
| Guarantee: | 10 years |
| Trial period: | All Emma mattresses come with a 200 night sleep trial to ensure your mattress is right |
| Mattress depth: | 25cm |
| Care: | N/A |
| Delivery: | Free |
| Country of manufacture: | Made in the UK |
Hybrid mattresses are modernity’s answer to the bouncy yet structured charms of traditional, but potentially creaky, ‘sprung mattresses’. What the Emma Hybrid Premium Mattress gets especially right over competitor hybrid mattresses, is its higher proportion of pocket-springs-to-foam. Laid over these pressure point specific springs are four layers of memory foam for suppleness and support. Despite a price tag hovering around the £500 mark for a double, every toss and turn is seamlessly absorbed, reducing disturbance if you're sharing. This mattress isn’t likely to end up in a skip prematurely. What's more, the removable and washable cover makes keeping the bedroom looking and feeling fresh incredibly easy.
Pros: The price point and considered engineering make this an attainable investment for improved sleep. For side sleepers, the zoned springs provide gentler support around where the shoulders and hips dip into the mattress. Cooling qualities are effective, fast delivery.
Cons: The mattress is listed as ‘medium firm’ but our tester found it to be firm. Helpfully, Emma sends out a free comfort layer if the mattress proves too unyielding. Mattress collection service costs extra.
MAY WE SUGGEST: Emma Hybrid Premium Mattress review
Emma Hybrid Thermosync Mattress, currently 25% off
| Reviewed by: | Evie Delaney, former Digital Associate |
|---|---|
| Care: | No need to flip |
| Mattress depth: | 27cm |
| Trial period: | All Emma mattresses come with a 200 night sleep trial, to ensure your mattress is right |
| Guarantee: | 10 years |
| Sizes available: | UK single, small double, double, king and super king, EU single, double, queen |
| Type of mattress: | Hybrid |
| Delivery: | Free (you can also spread the cost of your purchase in 3 to 12 months) |
| Firmness: | Medium |
| Country of manufacture: | Made in the UK |
A consistently cool sleeping environment may be the fine line between getting eight hours of restorative sleep and waking up in the wee hours to throw open a window. Thanks to the graphite-infused foam at the core of the Emma Hybrid Thermosync Mattress, fresh yet perfectly cocooned rest is possible, even if outside is mimicking the tropics. Clever sleep technology is best when it is invisible, much like the imaginary ‘no roll function’ separating the two halves of this mattress into individual motion zones. Hop in and out of bed at will without disturbing your sleep partner - if you can bear to leave cloud-like comfort of the bed that is. One year later, our House & Garden tester described the comfort levels of her Hybrid Thermosync Mattress as ‘off the charts’. Designed with memory foam that becomes more supportive the deeper you sink, this mattress is a win-win even for even finicky sleepers.
Pros: A mattress designed to isolate motion feels like a long overdue idea, and this is a sleep product that truly gets it right, with a great balance of support and cushioning. It also sits at a good medium price point.
Cons: At two centimetres taller than the more standard Emma Hybrid Premium Mattress, the Emma Hybrid Thermosync Mattress gives off a luxury hotel vibe, but our tester found average fitted sheets a little too short. The ‘off-gassing’ of the mattress gives of a bit of a chemical smell on initial unpacking of it, so make sure to air it out before making up the bed.
MAY WE SUGGEST: Emma Hybrid Thermosync Mattress review
Emma Hybrid Airgrid, currently 30% off
| Reviewed by: | Virginia Clark, Digital Director |
|---|---|
| Care: | No need to flip |
| Mattress depth: | 27cm |
| Trial period: | All Emma mattresses come with a 200 night sleep trial, to ensure your mattress is right |
| Guarantee: | 10 years |
| Sizes available: | Single, double, king and super king |
| Type of mattress: | Hybrid (seven layers of foam plus pocket springs) |
| Delivery: | Free (you can also spread the cost of your purchase in 3 to 12 months) |
| Firmness: | Medium soft |
| Country of manufacture: | Made in the UK |
Place a sleep engineer in a room with an exacting sleeper willing to pay that bit extra for an all singing, all dancing mattress, and you’d probably end up with the Emma Hybrid Airgrid. Six layers, each with a singular role, are crowned by the coolness-inducing namesake Airgrid layer. This gel-based technology circumvents one of the flaws of purely memory foam-based hybrid mattresses - a tendency to overheat. And the quintessential memory foam is very much there, acting in harmony with ‘infinity springs’ that are attuned to the body’s every movement. In fact, the springs are arranged across seven zones and exert varying degrees of pressure based on what part of the body is being supported. Clever.
Pros: Emma's most luxury model, this mattress gets high marks across the board for ergonomics, breathability and thermoregulation, making it a worthy investment. Our tester felt that it was cooler and more supportive than cheaper models.
Cons: Price point is the highest of Emma's mattress offering, so may be too expensive for some. Like the Emma Hybrid Thermosync Mattress, height proportions are generous so be prepared to invest in some nice, new fitted sheets.
MAY WE SUGGEST: Emma Hybrid Airgrid Mattress Review
Looking for more mattress content? Take a look at our guide to the UK's best mattress in 2025, our round up of the best memory foam mattresses, or our top tips for how to clean a mattress. To enhance your mattress, consider our pick of the best mattress toppers, or if you're looking to save some pennies, find out what we think is the best cheap mattress in our dedicated guide. Finally, if a buying a mattress that's mindful of the environment and your health is important to you, head over to our best organic mattress round up.
